Since then, the Lady-Datejust collection has continued to grow and evolve, with aesthetic variations and technical improvements. ![]() (Related: The definitive guide to all the Rolex watches you wish you could own) Rolex delivered on the horological front. The Lady-Datejust arrived just a little over a decade later to appeal to a new generation of high-achieving, independent women.īlazing trails in their respective fields, Hollywood starlet Audrey Hepburn, marine biologist Sylvia Earle, playwright Françoise Sagan and fashion designer Adèle Simpson made it clear that women were beginning to demand more from life. ![]() (Related: #WatchYaGot: A female watch collector on the initial controversy behind the Seiji by Kurono Tokyo) Meant for everyday elegance, this easy- wearing design quickly became Rolex’s bestseller. ![]() It also introduced the now-famous Jubilee bracelet with five links that was created especially for the collection. ![]() In 1945, the Datejust was unveiled as part of the brand’s 40th anniversary, and made history for being the first automatic wristwatch with a date display.
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